ABOUT THE OMOWUNMI READY TO WEAR BRAND
The Omowunmi label was
created from a desire to create a fresh urban persona for a woman with a
social lifestyle. The founder wanted to create a brand because of her
thirst for beautiful things that were trendy and depicted a sociable
woman. Printed fabrics with bold colours, 3D designed petals, structural
pieces and simplistic fine lines is what the Omowunmi label is about.
This is a Nigerian-based women’s clothing label that incorporates
vibrant, colourful and urban designs on high quality fabrics to create
unique apparel.
This ready to wear brand
targets women between ages 20 to 40. A range of the brand is called the
“MOMA range” which includes elegant Caftans for women who love the one
piece, well-embroidered rich, effortlessly chic and elegant look.
Another range is the OMA, which forms her initials and signifies a woman
of class who likes to express herself in the simplest form.
Omowunmi is a label that
depicts a woman personifying freedom, elegance and class. It is for the
woman with a social lifestyle, encompassing an outfit for work,
black-tie, cocktail, party wear, day wears and even linen beach wear. An
Omowunmi woman has a certain lifestyle; she’s social yet reserved,
trendy yet effortlessly chic. She reflects a girl next door who embodies
the Celebrity Culture.
The creative director
Omowunmi Akinnifesi is the former Most Beautiful Girl in Nigeria 2005,
Miss Tourism International Ukraine 2005 and Nigeria’s representative to
the Miss World in China 2005. As an art lover who also loves Tourism,
she was honoured as the Environmental Ambassador for Lagos State
Nigeria. In the creation of the clothing line she travelled through New
York, South Africa, Jordan, Paris, Nice, Monte Carlo, Turkey, London and
Vietnam inspired by the environment, festivals, nature, Safari wild
life and the social lifestyles of these metropolitan cities.
She produces an exciting
range of outfits through her strong sense of personal style and identity
from Petal prints to Monochrome, Pearly and Coal palettes. Omowunmi
ready to wear clothing is available in selected designer retail stores
such as Meidei, Zaazai in Lagos, and will later be found in Abuja and
Port Harcourt coupled with her online store under currently under
construction called www.shopomowunmi.com.
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